Educational, Guidance, and Career Counselors and Advisors pay in the United States

Goes furthest in New Mexico
·Community and Social Service·
353k jobs
Biggest filer Savannah College of Art and Design5 certified filings on public record
$30.93/hr median
353,310 employed
+3% to 2035
55% AI exposure
Master's degree
53 states reported
and more...

What this work is

Advise and assist students and provide educational and vocational guidance services.

Where the money actually goes furthest

California pays the highest headline figure at $86,500. Adjusted for what things cost there it is worth $78,125 — less than New Mexico, where $77,880 is worth $84,459.

Pay by state

53 states and territories publish a median for this occupation. Switch the ranking to see how much the order changes.

Adjusted for what things cost in that state.

Median pay for Educational, Guidance, and Career Counselors and Advisors by state, ranked by what it is worth locally
StateHourlyAnnualWorth locallyAfter state taxJobs
New Mexico$37.44/hr$77,880$84,459$75,1761,780
Alaska$39.86/hr$82,900$80,988$82,900540
California$41.59/hr$86,500$78,125$82,42845,140
Washington$39.74/hr$82,670$77,254$82,6706,610
Massachusetts$38.43/hr$79,930$75,576$75,93311,460
Delaware$35.61/hr$74,070$74,211$70,4121,700
Rhode Island$36.06/hr$75,000$73,328$72,5831,340
District of Columbia$38.69/hr$80,470$73,221$76,4711,690
Maryland$36.45/hr$75,820$72,237$72,3996,600
New Jersey$37.46/hr$77,910$71,601$75,0738,190
Kentucky$30.94/hr$64,350$71,373$61,9025,030
Connecticut$35.53/hr$73,910$71,334$70,5943,370
Louisiana$29.74/hr$61,870$70,139$60,3884,820
Texas$32.64/hr$67,900$69,956$67,90031,730
Nebraska$30.05/hr$62,500$69,367$60,1592,190
Arkansas$28.74/hr$59,770$68,748$57,6152,310
Wyoming$30.50/hr$63,430$68,432$63,430770
New Hampshire$34.17/hr$71,080$68,234$71,0801,650
Mississippi$28.23/hr$58,710$67,521$56,2272,620
Alabama$28.64/hr$59,570$67,068$56,7814,410
Virginia$32.53/hr$67,660$66,923$64,5159,450
Nevada$32.07/hr$66,710$66,723$66,7102,250
Wisconsin$30.14/hr$62,690$66,620$60,4655,330
Ohio$29.69/hr$61,760$66,573$60,77713,250
New York$34.43/hr$71,610$66,354$68,27623,380
North Dakota$28.35/hr$58,960$66,276$58,960840
Georgia$30.63/hr$63,720$66,175$61,03511,460
Vermont$31.04/hr$64,570$65,914$62,2451,120
Minnesota$31.06/hr$64,600$65,503$61,6704,200
Tennessee$28.83/hr$59,960$65,266$59,9606,470
Oregon$32.06/hr$66,690$64,522$61,3953,990
Iowa$27.18/hr$56,540$64,425$54,9463,690
South Carolina$29.01/hr$60,340$64,362$58,1816,460
Missouri$27.91/hr$58,040$63,906$56,1688,890
Indiana$28.49/hr$59,260$63,495$57,5125,610
Idaho$29.00/hr$60,320$63,168$57,8961,990
Colorado$31.14/hr$64,780$62,862$62,6476,530
Kansas$27.21/hr$56,590$62,828$53,7203,100
Illinois$30.01/hr$62,420$62,444$59,46713,580
Pennsylvania$29.27/hr$60,880$62,396$59,01013,570
West Virginia$26.69/hr$55,520$62,033$53,6651,260
Utah$29.48/hr$61,320$62,027$58,5294,070
Michigan$28.58/hr$59,440$61,775$57,1519,170
Montana$27.84/hr$57,900$61,172$55,598890
North Carolina$27.71/hr$57,630$61,094$55,7229,430
Maine$28.19/hr$58,630$60,412$55,9121,780
Oklahoma$25.02/hr$52,040$59,244$50,0584,830
South Dakota$24.92/hr$51,830$58,505$51,8301,000
Arizona$28.00/hr$58,250$57,856$57,1587,330
Hawaii$29.68/hr$61,730$56,143$58,4811,620
Florida$25.55/hr$53,140$51,387$53,14022,800
Virgin Islands$30.03/hr$62,470Not publishedNot published90
Puerto Rico$25.48/hr$53,000Not publishedNot published1,050

National median for comparison: $64,330. “Worth locally” divides pay by the area’s price level, so a figure above the headline means money goes further there than the US average.

$64,330/year

$30.93/hr an hour, national median

Across the states

$35,020$119,790

25th to 75th percentile, lowest and highest state

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How much of this job could software do?

55%Moderate exposure
Hands, places, peopleLanguage and information

Both methods agree closely.

Method 1 — ability mix59%

Cognitive share of O*NET ability importance (element families 1.A.1–1.A.4), O*NET 31.0

Method 2 — task content52%

Importance-weighted share of O*NET tasks classed as language or information work, O*NET 31.0

What this does and does not mean

Exposure means a model could plausibly do a meaningful share of the tasks in this job. It is not a forecast that the job disappears, and it says nothing about whether any employer will actually automate it.

For what the labour market expects, the Bureau of Labor Statistics projects employment in this occupation to change by +3% between 2025 and 2035, with about 27,800 openings a year.

Which parts are exposed

  • Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.
  • Counsel individuals or groups to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations.
  • Provide crisis intervention to students when difficult situations occur at schools.
  • Review transcripts to ensure that students meet graduation or college entrance requirements, and write letters of recommendation.
  • Identify cases of domestic abuse or other family problems and encourage students or parents to seek additional assistance from mental health professionals.

Amber marks language and information work. Green marks tasks that need a person in a place.

What named employers said they would pay

From certified US Department of Labor visa filings. These are wages employers committed to for sponsored roles — not company-wide averages, and not necessarily what everyone in the job earns. Cells with fewer than three filings are withheld so no individual’s pay is identifiable.

EmployerRole as filedState25thMedian75thFilings
Savannah College of Art and DesignAssistant Director of Enrollment, IndiaGA$53,000$55,972$63,7955
Board of Regents of the University of NebraskaGlobal Experiences CoordinatorNE$47,112$47,112$48,3005
The Ohio UniversitySuccess AdvisorOH$46,072$52,530$55,9335
The University of IowaResidence Hall Life Educational CoordinatorIA$53,518$53,518$53,5184
Minnesota State University, MankatoHall DirectorMN$48,549$49,170$52,8034
Ivy Elite Inc.Education CounselorNY$72,800$76,960$81,1204
Pacific Union CollegeEnrollment CounselorCA$61,513$62,000$70,2913
American English CollegeAcademic CounselorCA$74,620$74,620$74,6203
IVY LABS EDUCATION, INC.Education CounselorCT$65,000$65,000$78,5003
University of Northern IowaResidence Life CoordinatorIA$44,444$45,000$45,0003
STEM Preparatory AcademySchool CounselorTN$61,800$61,800$339,9003
Old Dominion UniversityAssistant Director for International InitiativesVA$54,186$55,000$55,7503

Where educational, guidance, and career counselors and advisors move next

Occupations that share most of this one’s skills, with the pay difference and the change in AI exposure.

Location

San Diego, CA, United States of America (SAN-San Diego Intl.)

Photograph by RDNE Stock project.