Personal Financial Advisors pay in the United States

Goes furthest in New York
·Business and Financial·
267k jobs
Biggest filer JPMorgan Chase & Co.8 certified filings on public record
$50.51/hr median
266,800 employed
+1% to 2035
70% AI exposure
Bachelor's degree
49 states reported
and more...

What this work is

Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients' assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives. May also buy and sell financial assets for clients.

Where the money actually goes furthest

New York pays the most both before and after cost of living — $166,400, worth $154,188 once local prices are counted.

Pay by state

49 states and territories publish a median for this occupation. Switch the ranking to see how much the order changes.

Adjusted for what things cost in that state.

Median pay for Personal Financial Advisors by state, ranked by what it is worth locally
StateHourlyAnnualWorth locallyAfter state taxJobs
New York$80.00/hr$166,400$154,188$157,46421,550
New Jersey$76.24/hr$158,570$145,731$150,5959,300
South Dakota$61.89/hr$128,720$145,298$128,720620
Wisconsin$57.42/hr$119,430$126,918$114,1975,200
Delaware$60.12/hr$125,050$125,288$118,027Not published
Connecticut$62.36/hr$129,720$125,200$123,186Not published
Illinois$57.75/hr$120,130$120,178$114,3209,760
Oregon$59.05/hr$122,830$118,837$112,6233,070
Massachusetts$60.42/hr$125,670$118,825$119,386Not published
California$62.66/hr$130,330$117,711$122,18232,200
Kansas$49.29/hr$102,530$113,833$97,0974,150
Vermont$52.89/hr$110,020$112,311$104,696520
Missouri$48.04/hr$99,930$110,030$96,0904,480
Pennsylvania$50.58/hr$105,200$107,820$101,97012,200
Washington$54.83/hr$114,050$106,578$114,0505,790
Georgia$48.78/hr$101,450$105,358$96,8076,830
Iowa$44.38/hr$92,310$105,184$89,3571,920
Minnesota$49.36/hr$102,660$104,096$97,1425,280
Nebraska$44.85/hr$93,280$103,529$89,3392,210
Montana$46.85/hr$97,450$102,958$92,815Not published
South Carolina$46.31/hr$96,330$102,752$91,9402,400
North Carolina$46.58/hr$96,880$102,703$93,30412,340
New Mexico$45.32/hr$94,270$102,234$90,631610
Texas$47.67/hr$99,160$102,163$99,16018,200
Virginia$49.35/hr$102,640$101,523$97,4846,340
Idaho$45.37/hr$94,370$98,827$90,142760
Ohio$43.75/hr$90,990$98,081$89,2047,680
Florida$48.54/hr$100,970$97,640$100,97021,490
Arizona$46.61/hr$96,950$96,295$94,8916,430
District of Columbia$50.48/hr$104,990$95,532$98,906480
Maryland$48.02/hr$99,880$95,160$95,3165,260
Indiana$42.17/hr$87,710$93,978$85,1085,400
New Hampshire$46.53/hr$96,780$92,905$96,7801,850
Nevada$44.58/hr$92,720$92,738$92,7201,730
Tennessee$40.46/hr$84,160$91,607$84,1603,970
Arkansas$38.18/hr$79,420$91,350$76,4991,320
West Virginia$38.47/hr$80,010$89,396$76,992670
Alabama$37.50/hr$77,990$87,806$74,2802,540
Colorado$42.92/hr$89,280$86,637$86,1066,730
North Dakota$36.96/hr$76,870$86,409$76,601540
Wyoming$37.26/hr$77,490$83,601$77,490310
Michigan$37.47/hr$77,930$80,991$74,8556,570
Rhode Island$38.56/hr$80,200$78,412$77,5881,130
Utah$37.21/hr$77,390$78,282$73,8682,520
Oklahoma$33.02/hr$68,670$78,176$65,8981,140
Alaska$37.83/hr$78,690$76,875$78,690Not published
Kentucky$32.29/hr$67,150$74,478$64,5902,040
Mississippi$30.43/hr$63,300$72,800$60,616790
Hawaii$36.57/hr$76,070$69,185$71,731550

National median for comparison: $105,070. “Worth locally” divides pay by the area’s price level, so a figure above the headline means money goes further there than the US average.

$105,070/year

$50.51/hr an hour, national median

Across the states

$45,220$282,050

25th to 75th percentile, lowest and highest state

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How much of this job could software do?

70%High exposure
Hands, places, peopleLanguage and information

The two methods broadly agree.

Method 1 — ability mix60%

Cognitive share of O*NET ability importance (element families 1.A.1–1.A.4), O*NET 31.0

Method 2 — task content80%

Importance-weighted share of O*NET tasks classed as language or information work, O*NET 31.0

What this does and does not mean

Exposure means a model could plausibly do a meaningful share of the tasks in this job. It is not a forecast that the job disappears, and it says nothing about whether any employer will actually automate it.

For what the labour market expects, the Bureau of Labor Statistics projects employment in this occupation to change by +1% between 2025 and 2035, with about 17,100 openings a year.

Which parts are exposed

  • Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, or other information needed to develop a financial plan.
  • Analyze financial information obtained from clients to determine strategies for meeting clients' financial objectives.
  • Answer clients' questions about the purposes and details of financial plans and strategies.
  • Review clients' accounts and plans regularly to determine whether life changes, economic changes, environmental concerns, or financial performance indicate a need for plan reassessment.
  • Manage client portfolios, keeping client plans up-to-date.
  • Recommend to clients strategies in cash management, insurance coverage, investment planning, or other areas to help them achieve their financial goals.

Amber marks language and information work. Green marks tasks that need a person in a place.

What named employers said they would pay

From certified US Department of Labor visa filings. These are wages employers committed to for sponsored roles — not company-wide averages, and not necessarily what everyone in the job earns. Cells with fewer than three filings are withheld so no individual’s pay is identifiable.

EmployerRole as filedState25thMedian75thFilings
JPMorgan Chase & Co.Vice President, Investment SpecialistFL$161,250$185,000$288,7508
XP Invesmtent US, LLCFinancial AdvisorFL$168,709$168,709$211,2496
JPMorgan Chase & Co.Executive Director, Investment SpecialistNY$120,000$175,000$250,0004

Where personal financial advisors move next

Occupations that share most of this one’s skills, with the pay difference and the change in AI exposure.

Location

San Diego, CA, United States of America (SAN-San Diego Intl.)

Photograph by Leeloo The First.